Additional Info and Errata for the 2nd Edition
(Updated 06/25/08)

(Please make a copy of this page and keep it with your book!)

P.16 The Favor Fortune Telling Cake Set shown at the bottom of this page was hard to give an attribution to due to its jumbled use of both Beistle and Dennison imagery. The front of the box (shown) has more of a Beistle flavor to it, whereas the back (unfortunately not shown) has a definite and predominant use of Dennison imagery. My good friend, Matt Kirscht, has pointed out this item is a superb early example of an item pirated, or made without authorization, using artwork from both companies. Therefore, except for the "probably Dennison" attribution, the caption for this item is otherwise correct.

P.31 The dual-sided cardboard black cat face lantern at the bottom of the page is a Fibro Toy manufactured by the Dolly Toy Company of Dayton, Ohio beginning in the 1940s. This long-standing who-made-it mystery was solved through the research of Richard Mueller - as documented on his new website, www.antiquetoycollections.info.

P.41 The collapsible lantern shown at the bottom left belonging to Bobbie Lasky is a 10 panel lantern, not 12 as indicated in the caption.

P.89 The matched pair of candleholders at the top left were made by Dennison, not Beistle. The caption is otherwise correct.

P.94 Both the orange and green haunted house plastic light-ups were made by BayShore Industries of New York.

P.98 My good friend and fellow collector, Bobbie Lasky, showed me a magazine in which the Bogie Book advertisement at the lower left appeared. Although it may have appeared in other publications as well, it absolutely appeared in the October 1915 edition of Ladies Home Journal on page 81.

P.121 Ahem...Boy, did I make an error here. I am talking about the mechanical cat diecut at the upper left. Thanks to my good friends, Rob and Cathy La Place, I realize just exactly what this item actually is. It is part of a Rosen candy box called the "Magic Pot." It is not a stand-alone diecut, but instead the attached backdrop for a small, wonderful counter-top candy display item made in the late 1940s.

P.131 The perched owl against moon shown at the bottom of the page is part of the Hallowe'en Novelty Box shown on page 145. (See immediately below) As such, it may have been made by Hallmark between 1928-1933.

P.132 The seated cat at the upper right of the page was made, not by Dennison, but by the Gibson Art Company of Cincinnati, Ohio. The caption is otherwise correct.

P.145 The Hallowe'en Novelty Box and diecuts shown at the lower right were made by Hallmark sometime between the mid-1920s and about 1940. I now know that Hallmark issued two boxed sets using the same box graphics. The large box, shown here, was used to sell diecuts. The smaller box, which I just came into possession of, was used to sell place cards. Neat, huh?

P.181 As a clarification, relative to the large assortment of noisemakers at the upper left of the page, the price of $125 is specifically and only for the 18" horn. The caption should have been clearer.

P.187 The tin witch face sparkler at the bottom right of the page was made by two manufacturers, one in the USA (Ranger Steel Products Company of New York) and one in Japan.

P.188 The cardboard cat squeakers shown at the top middle should be priced at $125 each.

P.200 The three-sided witch face centerpiece shown at the middle left has been incorrectly classified. Thanks to Rob and Cathy La Place who have a complete, mint example, I have learned that there is a small, triangular black construction paper piece meant to fit into the bottom through which a bulb could be inserted. Given this data, this item is not a centerpiece but a shade. The caption is otherwise correct.

P.207 The band hat shown at the bottom left with the portly bat was made between 1948-1952. Its value is $60.

P.211 The "Sh Sh" invitation at the lower left was shown in Dennison's 1928 Price List Pamphlet. 

P.214 The small Dennison place card at the lower left should be priced at $80.

P.215 I was surprised to discover that the two mechanical witch place cards shown at the middle right were actually made by Gibson. The captioning is otherwise correct.

P.218 The Dennison witch in cauldron mechanical tally card was made from 1928-1930.

P.220 The two Dennison mechanical tally cards at the upper left were made from 1928-1930.

P.220 I have made an error attributing the two packages of Halloween seals in glassine envelopes shown at the bottom of this page to Dennison. Although I cannot say which company was responsible for their production with 100% assurance, I suspect they were made by Whitney. They were definitely not made by Dennison. A fond shout-out of thanks to my good friend, MaryAnn Rolig, for questioning this attribution!

P.228 At the top of this page is a grouping of 4 boxed Dennison goods. The box at the middle left of 20 JOL/owl seals first appeared in their 1928 Price List Pamphlet. These were sold with a stock number of H835.

P.228 There is a grouping of 3 boxed Dennison goods shown in the middle left. The box of 20 "witch in cauldron" seals was produced only from 1924-1926.

P.231 The box of 12 tuxedo owl gummed silhouettes shown at the lower left first appeared in Dennison's 1928 Price List Pamphlet.

P.232 The box of 12 gummed witch silhouettes appearing at the upper left of the page first appeared in Dennison's 1928 Price List Pamphlet.

P.232 The large box of 25 assorted silhouettes made by Beistle shown in the middle of the page was made from 1929-1930.

P.234 The JOLs with hats nut cup was definitely made by Gibson. There is no longer any probably about it!

P.236 The second from the bottom photo shows five nut cups. The nut cup in the photo at the far left (a dual-sided JOL with a black cat on each of the 2 connecting sides) was made by the Gibson Art Company of Cincinnati, Ohio. The captioning is otherwise correct.

P.247 The trio of 3-D fold-out decorations shown at the top of the page was made by Beistle in the mid-1950s.