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As with so many other things during this lingering economic morass,
the market for vintage Halloween memorabilia has been impacted. The
largest tier of merchandise, the low end, is quite soft. Candles
from all eras, post-1960 tin and post-1965 non-embossed paper are
amongst the weakest performers. Some can't be given away. The middle
tier is not as robust as it has been, but the odd piece now and
again brings a strong price. Prices for common USA pulp items,
German diecuts, post-1948 Dennison diecuts, most hard plastic items
(thankfully), most tin items except for tambourines and many 1940s
fortune-style games have not held up well in general terms.
For this middle tier, it is a great time
to be a buyer. Given the reality that Halloween decorations, by and
large, were not treasured, near-mint and better examples of
virtually anything made prior to 1960 remain hard to find. With
prices soft like this for middle tier items, open your purses and
wallets wide when you see such items. As a collector you'll be able
to get solid items for a good price, enabling you to form the basis
of a respectable collection more cheaply than in the recent past. As
a dealer. when these economic storms dry up, you will see a good
return on your investment.
For top tier items, the market
remains very, very hot. I believe this to be true across all
collecting genres as the very best stuff routinely brings
eye-popping results. Pre-1940 German candy container, nodders and
figurals; 1920-1931 Beistle paper, pre-1940 Dennison boxed products
and diecuts as well as mint examples of 1930s Chein tambourines
continue to lead the market.
Now, bear in mind that the overall
trend line for prices is up over the last 25 years - perhaps way up
- while the trend line for the availability of premium items is
decidedly down. As a collector this is frustrating, but as a
sometimes dealer it brings a smile to my face! I would say that 2010
is shaping up to be another year where I think the supply of quality
items continues to be thin.)
The acceptance and use of on-line auction venues have
certainly contributed to the relative steadiness in the vintage
Halloween collecting hobby, even in an uneven economy. As in any hobby,
rising prices flushed out long-held collections. One blockbuster
collection was sold in 1997 through Dunbar Gallery, with another
cleverly pieced out over several years through individual telephone
auctions. Lesser collections have also come onto the market, with
all material quickly absorbed. The most recent notable collection
dispersal happened in May of 2003 when the Dan and Pauline Campanelli collection was
sold through Noel Barrett's auction house.
Pauline had passed away, so Dan felt it was time to allow other collectors to enjoy the items shown in
their 1995 Halloween book. The prices realized were quite uneven owing to
several factors: the general lack of "mintness" of the items, the
illogical grouping of items and the high fees associated with doing
on-line business with the auction house. Morphy Auctions
conducted a sale of numerous mid-to-high grade Halloween items during the
first few days of September 2005, bringing very strong prices
overall. (Frankly, based on the numerous auction house catalogues
profiling solid quantities of vintage Halloween material I have
reviewed, Morphy is the most professional of these purveyors today
hands down.)
The dark side to this overall rise in prices is the reproduced and
fantasy items being brazenly hawked as vintage―especially through
the on-line venues. Newer collectors, the life blood of any
continuing hobby, are unsuspectingly buying these poorly made and
soulless items, happily stuffing them into display cases unprepared
for the disappointment due when, with further experience and
knowledge, the realization hits they have purchased items with
decorative value only. I used to worry
more about the cynicism creeping into the vintage Halloween collecting
hobby due to this avalanche of reproductions and fantasy items,
which may have driven off the newer collectors at one time. However,
with the strong sales of my book and the high number of unique
visitors to this web site each and every day, my fears have been
largely allayed. Keep in mind two rules of thumb: Be
very skeptical of anything hawked as being "found" in the old
East Germany. Many of these so-called vintage German lanterns, candy
containers and figural
horns have been recently made and are essentially decorative items
only, with no vintage value. Also, have the same skepticism about
dealers claiming to have brought back vintage items from any recent
trips to Germany. At the time true vintage items were being made,
they were ALL destined for export, as the Germans did not celebrate
Halloween. I cannot emphasize these points enough!
Some genres have seemed to gain
more strength than others: unusual German diecuts, American candy
boxes, Beistle party sets and Beistle table top decorations have all
seen very sharp price increases in 2010. The
Halloween hard plastic genre, long ridiculously overpriced, has
cooled considerably, although prices remain laughably high for what
has to be the most readily available of all vintage Halloween
material.
Unless you just love the
stuff, I'd allocate your
scarce collecting dollars to items which are truly hard to come by!
Don't ever lose sight of this reality:
Vintage, display-quality Halloween items are truly scarce. Because
Halloween is an annual occasion creating new memories, this
“renewable” aspect of the holiday will serve to keep interest in the
old imagery strong in the coming years, attracting new collectors -
all pursuing a dwindling supply of quality material.
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