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Mark B. Ledenbach's vintage Halloween collectibles blog.

RARE 30's Original Beistle Vintage Halloween Lightning Wumpus Electricity Dragon

There are several things I find irritating about this listing. The first is its bare-bones description. I guess the seller could hardly be bothered with providing a detailed description. The second is the photographs. Where is a photo of the reverse side? eBay allows 12 photos. The third is the cutesy pricing. Starting it at $666 is just so trite. The fourth is the seller cribbed from this very site with no acknowledgement or thanks.
This seller should have just started this at $49.99 (or thereabouts) and let the auction run. Slapping an already fully-valued opening price for an item in rough condition is just a bad practice. Trust the system.

05/26 Update: The seller has listed and relisted this again and again, varying the opening price but largely keeping the BIN price of $750 intact, down from the original listing’s BIN price of $999. They would have been better off just listing it with a modest opening price. Sellers should emulate long-time sellers like zizsdream, who wisely starts the vast majority of her auctions at $9.99 and lets them run. A high percentage of the closing prices she fetches testify to the wisdom of this approach.

06/02 Update: This mercifully sold on May 28th for $100. If the seller had simply offered it in an auction format beginning at $9.99, it would surely have brought more.